Social media is full of opportunity. It can help you stay in touch with family, it can help you meet new people and it can even help you become the President. Social media is sometimes underestimated or misunderstood, but if used properly it can be one of the best tools you have to promote your brand. Two examples of social media used in the right ways are:

President Obama

President Obama raised an astounding 87% of his campaign funds through social networking. Obama was personally active with his online campaign which was one of the differences between his massive success and the others minimal success. His exceptional online marketing had components that others lacked. Most important, was the intimacy Obama created with personal emails and exclusive videos. Social media gave Obama the platform to impact people he may not have other wise.

Justin Bieber

Justin Bieber shot to uber fame when his mom started posting You Tube videos of the 12 year old middle school student singing at competitions. The views went from 100 to 1,000,000 and a producer by the name of Scooter Braun stumbled upon them and knew he had something special. Justin went from a regular kid to being loved by millions of young girls, and respected by many artists. 

Social media offers you a wide range of potential. When it is managed properly it can create exposure for your brand and allow for communication between you and your future or potential clients/customers. If your not taking part in the conversation, you will get left behind.