This week was a busy week for Facebook campaigning. Online strategies for multiple clients resulted in requiring some Facebooks Ads to hit a wider audience.

Facebook has done a very good job of allowing users to tailor their advertisements in order to hit the exact people they want. It begins with location - country, province/state and age, then follows on to demographics - age and sex, and then goes on to what is, in my opinion, one of the most important features - likes and interests. Here is the section where you can really get specific. Facebook allows you to define the users you want to reach by outlining other pages, groups and even job titles that they have included on their profiles. For example, if a Facebook ad was for cupcakes, the business could have their ad appear on the sidebar of user profiles that have liked 'baking', 'Food Network', 'dining' etc. This way we KNOW that they like eating and food! What a great way to reach a specific audience.

Facebook is a different social medium in the sense that outreach, for pages, is difficult. Pages cannot contact people and say "JOIN OUR PAGE!". They can rely on their friends joining and then suggesting to their friends, but the initial outreach phase depends on people finding you. Their are multiple ways you can make sure that people know you have a Facebook page, but a great way to actively reach out is through Facebook Ads. Budgeting is also simple. It charges by 'pay per click', so businesses can set a reasonable budget so that the ad stops running when this number is maxed out. My suggestion here is give it a go! It doesn't take a long term commitment or a large check, and the results will surprise you.