A few days ago Facebook implemented a new mobile confirmation security measure to help prevent "profile hijacking" (please note that we are living in a world where that term exists). The new security function works by partnering your mobile number with the computer you mostly frequently use when visiting Facebook. Once you have completed this step, Facebook will be programmed to send you a text message if there is a log-in attempt from another computer. If you are just switching computers, then you will simply need to enter the confirmation code found in the text message. But if you find you are not trying to log-in from another location you will know that someone else is attempting to hijack your profile. Luckily, with the new text-based code confirmation they will not be able to log in even if they do have your password. And there you have it, Facebook security is no longer limited to a mere password. 

What's great about new developments such as this is how much they reveal about popular culture, more importantly the greater social media community. Facebook is no longer just a social networking site. Facebook has become people's lively-hood, source of income, business rolodex, branding tool, marketing platform and picture/video album containing precious memories. Having entrusted so much of our professional and personal lives to Facebook, we depend on constantly developing security measures to protect our profiles and precious data. A "profile hijack" is no longer a simple internet prank, but can cause devastating effects that could ruin relationships or destroy your business. 

Facebook has power; profiles have power. With effective management and maximized utilization, a Facebook page can help acquire new customers, generate revenue through ads or market your brand to millions all over the world. To see this power fall into the wrong hands can have devastating effects. The bottom lines remains- the world has recognized the force that is Facebook (as reflected by the ever increasing security development).