As some of you may already know, Facebook is en route to deploying "Timeline", a new update which digitally maps a users' entire online history. When you click to see a friend's profile you will be able to experience their unique Facebook story. From the day they joined Facebook, through graduation and work changes, different relationship statuses, 'likes' and all the new friends they added along the way. This new feature will also allow Facebook to collect more targeted information about their members for advertisers (ka-ching). That's how business works. But what if it comes at the cost of your privacy?
The latest USA TODAY/Gallup Poll revealed that 28% of daily Facebook users are "very concerned" about the new privacy concerns that have come about as a result of Timeline. Match that with another 35% of weekly users who have expressed the same level of concern. Keep in mind with 800-million users these are HUGE numbers. On top of that you have another statistic which claims that 56% of Facebook users don't like the changes (over 400 million people if you haven't been keeping track).
With these stats it's safe to say that Facebook users (especially the more active ones) have given the Timeline idea and new changes a big 'dislike'-pardon the pun. So what now? As a company that serves 800 million users do you go forth with changes that will benefit your business, your customers (advertisers) and push further development of your platform at the cost of approval? Or do you understand that your entire business model is based on users and your goal should always be to cater to them first? What happens if your members begin to drop off? So far the pattern with changes in Facebook has been more like this: Facebook changes+ members complain-Facebook does little to nothing based on member feedback= everyone forgets and moves on.
The weeks to come will reveal just how much of an effect the high disapproval rating will have on Facebook's plan to go ahead with Timeline. A battle between the company that provides the medium and the creators/members who fill that medium with content.
(Image courtesy of Mashable)
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