Normally most people wouldn't pay attention if a CEO of a multi-billion dollar corporation stepped down, but then Apple isn't just any big corporation and Steve Jobs has to be one of the most unique CEOs of all time (next to Leanne and Alan of course). But so what? The machine that is Apple has many parts all working together to imagine, design, create, manufacture and carefully brand new products which are then sold at a ridiculous mark up. How much of a difference can ONE person make? Even though nothing has changed between last night and this morning, having heard news of Jobs' sudden departure Apple's stock has dropped 4%.
Yet weirdly enough, there's something about Jobs and his approach to technology, communication and relationship. Now I don't mean to come off as an Apple Fan Boy, but just watch Pirates of Silicon Valley and you'll see what I mean. Reflecting on Jobs' career in light of our industry, I'm amazed at just how much of an impact products such as the iPhone, iPad and iPod have had on the development and use of social media.
As far as Apple branding goes, Jobs was the perfect representation of the company. What good branding seeks to accomplish is replace the face and persona of the perfect shop keeper whom the local customers trust to recommend and sell the best possible product. As far as branding and CEOs are concerned, Jobs fit apple perfectly. Apple would have done well to keep him on as the face of their company while someone else ran the show behind the curtain, but I doubt Jobs would have taken that well. People trust a known face, they have accept Steve Jobs and had identified with his ideas. Tim Cook has some big shoes to fill, I hope he's half the presenter Steve was.
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