Client: Bronte Business Improvement Area
Event Summary
The Bronte BIA enlisted the event management team of Infinity Communications to execute the Town of Oakville's annual Canada Day celebration at Bronte Heritage Waterfront Park. The daylong free event offered live entertainment, children's activities and local vendors serving food and selling goods. The event concluded with an evening fireworks display.
Objectives
- Increase brand awareness of Bronte Village and the Merchants of Bronte Village
- Increase event attendance from that of the previous year's event
- Provide the Town of Oakville with the best possible event experience
- Raise awareness and promote economic development in Bronte Village
Strategies
Infinity's event management team created a comprehensive promotional plan with a strong focus on event sponsorship. The activities and content of the event was increased in order to appeal to a wider audience, including a parachutist jumping from a plane holding the Canadian Flag. Accessibility to the event was increased to capture a larger demographic of those located outside of Bronte Village by having shuttle buses transport people to the event. Social Media was used to leverage interest and generate buzz about the event.
Results
- A record number of 50,000 people attended the event
- 400% increase in event sponsorship
- Secured a Federal grant from the Department of Canadian Heritage
- Increase in the number of followers of Bronte Villages' social media presence and an increase of visitors to their website
Infinity helped to broker a relationship between the Bronte BIA and the inaugural 'Host a Veteran' Fishing Derby launched on Canada Day. This event was fitting, as it allowed all to show their gratitude to the brave men and women serving our country and how proud we are to be Canadian. The Derby helped to raise awareness and funds for Military Family Resource Centres. Proceeds raised help to support the families of veterans and soldiers who are faced with a long road of recovery and treatments.
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