Marketing

 
 

Roler - Infinity - Full Services

I found Infinity Communications though a web search and after I met with the team I knew they had the wide ranging skills and knowledge to assist us with our branding and growth plans. When we began, we had the objective of expanding the business with a new offering which would allow us to differentiate ourselves from our competition and to grow our revenues. Infinity Communications helped us shape our messaging, designed and wrote our web site as well as assisting in our sales collateral and sales strategies. They were an important part of our transition into this new business and I would be very pleased to recommend them to any company who is looking for brand and growth strategies.

Roger Le Roy
President and CEO
www.roler.com


Virtual Tape Drive - Quick Start Program

When we first sat down to speak with Infinity I was already disenchanted with the PR avenue, and was expecting the same old spiel. Instead, Infinity detailed for us several unique PR programs from which we could choose. Signing up for the "Quick Start Package" was a no-brainer. And after having participated in the Media Training Clinic, having read the PR Mentor E- Book cover-to-cover, and having participated in the PR Mentor Forum, I feel that I am well on my way to building a successful and rewarding PR strategy for my new business. Thank you very much for your valuable expertise and dedicated service. I look forward to doing business with you for many years to come.

Erin Thoms Melnick, Co-Founder
Virtual Tape Drive Canada
www.vtdcanada.com


BCS Global - Media Relations and Marketing

After hiring Infinity Communications, we soon realized the potential for exposure in the market for our company.  They succeeded in getting media attention immediately and we decided to work together on a complete rebrand of the company.  Infinity handled everything from design logo and layout of our collateral, signage, to the new brand image of our company and product line.  We reinvented our website so it is now appealing and functional for our channel partners.

Infinity also helped us find creative ways to reach our channel partners and in turn, help our channel partners reach their customers.  We embarked on a promo video and information multi media video which has proven very successful for us.

The Infinity people and process are a great asset to our company – we didn’t just hire them – we “partnered” with them to get results

Mark Matone, Director of Marketing,
BCS Global
www.bcsglobal.com


WhiteHat – Media Relations

“Our engagement for Media Relations has been to say the least an amazing experience.  The work and dedication by this team to our WhiteHat Brand has proven very successful.  So much so that in the past three years we can point to their program and isolate more than $100,000,000 in Brand exposure from trade magazines, daily papers, TV spots including one on CNN that ran every hour for a 12 hour period. WhiteHat executives are regularly requested as keynote, panelist, and industry expert speakers. The ROI (return on investment) of this media relations program was way above expectations, their inputs have been critical to our success over the years. 

WhiteHat – Media Training

“The Media training we received was mission critical for our business. As a security company we cannot discuss our clients and the great work we do for them. We needed to get our message out to the public, the assistance provided for our Key messages, the creation of our image as “Industry experts” and our “personal branding”, was tantamount to our success.  Without this program we would not have recognized the importance of “geek speak translation” for the general public.  Our key executives went through the Media training, the proof is in the outcome, we are consistently requested for media interviews and TV spots. I would strongly urge anyone who wants to look polished in front of the camera’s, or make the right Key Message Statements in hard copy media to work with the Infinity team, they are “best of breed”

Rosaleen Citron CEO, WhiteHat Inc.
www.whitehatinc.com


 WSI – Media Training

“The Media training program put on by Infinity Communications was first rate. They customized the program to revolve around our key messages which will assist us in communicating with all our constituents. The facilitators were knowledgeable and professional and I would highly recommend this program to any executives who are the designated spokespeople for their businesses ”.

Ron McArthur President,
WSI
http://www.wsicorporate.com/


Diversinet – Business Consulting

“We used Infinity Communications Consulting services to assist us in evaluating strategic options for one of our U.S. based subsidiaries with offices in Boston and San Francisco . They did extensive research and provided us with a detailed report outlining options for the future direction of this company. Infinity was highly professional and I would recommend them to any company that requires assistance in strategic direction, sales and marketing or PR. We look forward to working with them on future projects”.

Nagy Moustafa, CEO
Diversinet Corporation
www.diversinet.com


WSI – Media training

“I would highly recommend the Media Training program from Infinity Communications. I learned many critical skills that will assist me when I am faced with a media interview. I understand the key differences in communicating on TV and Radio and also what the print media are looking for. I especially appreciated the video sessions which allowed me to see how I communicated WSI's key messages which will prove of great value in the future”.

Valerie Brown , Vice President Knowledge Management,
WSI
http://www.wsicorporate.com/


 MGCSI - Business Consulting

As part of a long term management mandate that I have with a professional firm, we retained Infinity Communications to provide an assessment of people's business management and business development skills within the organization. Infinity was able to obtain critical information from the main players and to produce a user friendly report that focused on the main issues and most importantly, accompanied by a proposed action plan for each challenge identified in the report. My client's reaction summarized pretty well her feelings: 'I am generally skeptical of reports produced by consulting firms but Infinity's report was different; it was right to the point and it made sense; I liked it very much'.

Marcel Gingras, President Marcel Gingras Consulting Services Inc.

 

 
 
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