Social networking sites are now the most trafficked sites in the world today and continue to grow. If you are not playing in this world, then you are just not in the game. In this high-energy interactive presentation you will learn how to leverage these important communication vehicles at a grassroots level. We will define the basic social media platforms and will provide ideas on how to use them for virtually any business.

Alan McLaren is an engaging business executive who has deep expertise in Social Media and Digital Strategies for business. His key notes take a practical approach to how businesses can improve their digital footprint to maximize their brands and ultimately sell more stuff. The perfect audience for his talks are business executives looking to understand and embrace social media in either B2C or B2B applications. He always tailors his speeches to the audience and does so in non technical terms.

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Alan has over twenty-five years of dynamic leadership experience in all key aspects of business management including public relations, sales, marketing, operations, human resources and information technology.

Alan is the former president of IKON Quebec and a NASDAQ listed IT security firm. As an internationally renowned business executive, his experience includes working with companies that range from private start-ups to Fortune 50 public companies. He has developed sales teams and strategies that have consistently exceeded expectations, created innovative, efficient training programs and spearheaded wildly successful PR campaigns.

Prior to joining forces with co-CEO Leanne Bucaro, Alan was the president of WhiteHat Inc., a privately-held IT security company whose revenues grew from $1M to $7.4M in just three short years, thanks to a comprehensive public relations, marketing and sales strategy.

Alan, who is fluent in both French and English, is a sought-after corporate and media event speaker. His topics of expertise span from social media to public relations and marketing strategies. Highly respected by the media, he's often quoted in industry publications and interviewed for print, radio and television throughout the world.

Corporate responsibility is paramount to Alan; he currently serves as the Chairman of the Board of the World President's Organization (WPO) Ontario. Infinity's charitable obligations include a commitment to Emagine Canada.

Alan, along with Infinity Communications partner, Leanne Bucaro, is the co-author of PR Mentor: The PR Tool Kit for Small Business.